MARKETING

Efficient marketing is a perfect match of art and science. We create marketing strategies by determinating target groups of buyers by analysis and market segmentation. We create mania for Your products and services by connecting attractive visuality with relevant messages. For us it is not only work, for us it is a style of life.
MANIA MARKETING

THAT LOVE, BONITO AND I

MARKETING STRATEGY
MANIA MARKETING

GRATITUDE TO THE MOTHER

MARKETING STRATEGY
MANIA MARKETING

BONITO SOCIAL NETWORKS

DIGITAL MARKETING
MANIA MARKETING

JEEP RENEGADE

MARKETING STRATEGY
MANIA MARKETING

JEST' DOBRO JEST'

MARKETING STRATEGY
MANIA MARKETING

A CUP FULL OF LOVE

PROMOTION
MANIA MARKETING

LO BAROS

PRESS CONFERENCE
MANIA MARKETING

BONITO PIZZA SPECIAL

MARKETING STRATEGY
MANIA MARKETING

MARKETAUTO SOCIAL NETWORKS

DIGITAL MARKETING
MANIA MARKETING

NEW BUSINESS CENTRE A.C.I.

PR/EVENT
MANIA MARKETING

NEW BONITO KETCHUP

PR/EVENT
MANIA MARKETING

NEW FIAT TIPO

PR/EVENT
MANIA MARKETING

GRATITUDE TO THE MOTHER

MARKETING STRATEGY

With campaign Gratitude to mother we have highlighted lack of expressing gratitude for many renunciations and all the other things that our mothers do for us. Through expression of empathy, we have managed to connect emotionally target group for the brand that we represent.

MANIA MARKETING

BONITO SOCIAL NETWORKS

DIGITAL MARKETING

- Monthly managing accounts on social networks (Facebook, Twitter, Instagram),
- 11.500 new fans that follow page actively,
- Organization of contests and giveaway games,
- Reach of messages up to few hundred thousand persons from target group monthly,
- Constant communication and transfer of feedback information from buyers.

MANIA MARKETING

JEEP RENEGADE

MARKETING STRATEGY

For our client Mladegs Pak and their brand Bonito we created and implemented culinary TV show Jest’ dobro jest’. The show has been broadcasted for six months every day, except the weekend, from 4:30 PM. Good ratings and viewer comments from our target group housewives gave us a motivation and reason to bring our production on higher level. Through this show Bonito presented its brand as experienced ally in every kitchen and his products as a part of every delicious dish.

MANIA MARKETING

JEST' DOBRO JEST'

MARKETING STRATEGY

We have given PR support for rock band „Fresno“ from Brasil for promotion of their new video on the fortress Kastel. Guests who attended the event had a chance to enjoy the video for the song „They wake up“, filmed in National park Sutjeska. Part of the songs from their new album has been presented. The promotion of the video has attended 20 official media, and the agency has provided full support for organizing the event.

MANIA MARKETING

A CUP FULL OF LOVE

PROMOTION

Love is in the small things. Bonito made this Valentines' day special by giving "cups full of love" on famous Banja Lukas' daytrip, Banj Brdo. Girls made the aronia tea and the cups full of love were given to recreationists and nearby passengers. The same day, passengers in the city center were delighted with Bonito hot chocolate and aronia tea.

MANIA MARKETING

LO BAROS

PRESS CONFERENCE

We have organized press conference in the conference room of the hotel „Vidovic“. We offered PR support to a law office „Baros“ and enabled as an attorney of HES Vrbas a.d. Banja Luka, to anounce to the public about the level of the compensation claim and illegal activites that are directed towards company HES Vrbas a.d. Banja Luka. 15 representatives of the official media have attended the press conference.

MANIA MARKETING

BONITO PIZZA SPECIAL

MARKETING STRATEGY

We have designed campaign „Pizza special“ in which we have visited the best pizza masters in Bosnia and Herzegovina. They discovered to us how Bonito ketchup gives special flavour to their specialties. Consumers could follow the show via social networks and learn all the ways in which they can make pizza using Bonito ketchup.

MANIA MARKETING

MARKETAUTO SOCIAL NETWORKS

DIGITAL MARKETING

- Monthly administration of facebook accounts,
- Creating a page and establishing the rules of communication,
- Increasing number of active facebook fans,
- Organization of competitions and prize games,
- Creating viral content which was shared more than 25.000 in region

MANIA MARKETING

NEW BUSINESS CENTRE A.C.I.

PR/EVENT

For the company Auto Centar Italy we have organized gala promotion of the car showroom in Sarajevo. Whole event has been organized in the rooms of the salon, inside of which we have provided visual identity, logistical and technical support. We provided PR support, as well as the gifts for guests and media. Gala opening was beautified by new models of Fiat 500, Fiat 500L, FiatX, Jeep Renegade, Jeep Grand Cherokee, Alfa Romeo Giluia, Iveco Daily.

MANIA MARKETING

NEW BONITO KETCHUP

PR/EVENT

Company Mladegs Pak and brand Bonito have been presented in an interesting way with new packaging of Bonito ketchup in pizzeria „Corso“. All that were present had an opportunity to taste morsels of pizza with delicious Pizza ketchup. Representatives of 14 official media attended. Commercial „Que Bonito“ which we presented for Bonito ketchup has caused special attention of the public and all who were present. Agency was in charge for full PR support, visual identity, technical and logistical support, as well as for gifts who were given to guests and media.

MANIA MARKETING

NEW FIAT TIPO

PR/EVENT

Agency Mania has organized gala presentation of new „Fiat Tipo“ model for company Marketauto, authorized repairer and distributor of „Fiat“ brand for Bosnia and Herzegovina. We provided services of complete organization of the event, PR support and logistical and technical support. After car presentation, all who were present had a chance to test new „Fiat Tipo“ model. New „Fiat Tipo“ has caused large interest of guests and clients for its affordable price and comfort that it provides. Except of guests and clients, media also attended the event.

MANIA MARKETING

THAT LOVE, BONITO AND I

MARKETING STRATEGY

It is time for love and dance. Lovely singer Marija Šestic with Bonito ketchup represents a new marketing campaign, behind which stands Mania. This time, as often before, we implemented a campaign from start to finish, under the roof of Mania. Writing songs, working out scenarios and directing, to the buying of media space was accompanied by Bonito love song. Already on the set, between statist and actors, the song began to spread euphoria.
Result: 5 televisions, 7 radio stations and millions of viewers who sing a love song of Bonito ketchup.

That love, Bonito and I!

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