“Nothing much but much more” is the slogan of the video that has conquered the world. More precisely, the world was conquered by the beauties of the Republic of Srpska, which we presented in the tourist video we made for the client Tourist Organization of the Republika of Srpska (TORS).
"Nothing much but much more" is currently the first-ranked regional film on the world-famous CIFFT list.
"CIFFT was founded more than 30 years ago and brought together 17 of the world's best film tourism festivals. This year we won 15 festivals around the world with the film" Nothing much but much more ". We forwarded all the awards to the Tourist Organization of the Republic of Srpska, which hired us and which had an ear for a slightly different approach to the promotion of tourism, "says Dajan Javorac, screenwriter and director of the film.
A different approach could be called the slogan itself, which, explains Dajan, was simply bold and targeted the right population.
„World festivals abound with slogans that should attract attention, and ours succeeded because it was brave. Yes, we said that the Republic of Srpska is nothing special in terms of tourism and compared to some tourist giants, but that is why it is very more than that. We showed our untouched nature and the hospitality of our hosts and it was a complete hit", says Dajan.
The team that worked on the film had another “trick”. Namely, it was necessary to capture the right moment for shooting at every destination, the right ray of sunshine or the right angle, and much more that is only "captured" by experienced cameramen and directors. The experience did a huge job, Dajan admits because there are a lot of movies and a lot of awards behind Mania.
"We started with the idea of being a full-service marketing agency with the best video production and that sets us apart from the rest," says Mania director Danijel Tepsic. And the beginnings were just like in the movie - nothing special, but much more than that.
"We were brave from the start and we didn't give up. We knew what we were working for and we invested a lot, a lot of energy and effort to prove ourselves. Our goal was to make a place where young and creative people can show what they know and that we all work together on challenging projects of big brands, ”says Danijel.