MARKETING

Efficient marketing is a perfect match of art and science. We create marketing strategies by determinating target groups of buyers by analysis and market segmentation. We create mania for Your products and services by connecting attractive visuality with relevant messages. For us it is not only work, for us it is a style of life.
MANIA MARKETING

KOZARA PULS FEST

MARKETING STRATEGY
MANIA MARKETING

THE FIRST COLLABORATHON BRING IT ON

MARKETING STRATEGY
MANIA MARKETING

LUKA ŽIVOTA

MARKETING STRATEGY
MANIA MARKETING

THIS IS NOT ANOTHER TEA COMMERCIAL

MARKETING CAMPAIGN
MANIA MARKETING

LET EVERY MORNING BE #BonitoMorning

MARKETING CAMPAIGN
MANIA MARKETING

SIMPLY ADORABLE BANJA LUKA

MARKETING STRATEGY
MANIA MARKETING

INSTALLATION OF THE SOLAR TREE

PR/EVENT
MANIA MARKETING

A CUP FULL OF LOVE

PROMOTION
MANIA MARKETING

BONITO SOCIAL NETWORKS

DIGITAL MARKETING
MANIA MARKETING

SNOW WIHTE AND THE 7 SAUSAGES

MARKETING STRATEGY
MANIA MARKETING

KRAJINAPETROL

DIGITAL MARKETING
MANIA MARKETING

JEST' DOBRO JEST'

MARKETING STRATEGY
MANIA MARKETING

MOTHER’S DAY

MARKETING CAMPAIGN
MANIA MARKETING

TELEMAX

DIGITAL MARKETING
MANIA MARKETING

THAT LOVE, BONITO AND I

MARKETING STRATEGY
MANIA MARKETING

TOPLING

DIGITAL MARKETING
MANIA MARKETING

GRATITUDE TO THE MOTHER

MARKETING STRATEGY
MANIA MARKETING

ARDOR

DIGITAL MARKETING
MANIA MARKETING

BENEFITS OF LED LIGHTING

VIDEO E-MAIL MARKETING CAMPAIGN
MANIA MARKETING

JEEP RENEGADE

MARKETING STRATEGY

GRATITUDE TO THE MOTHER

MARKETING STRATEGY

With campaign Gratitude to mother we have highlighted lack of expressing gratitude for many renunciations and all the other things that our mothers do for us. Through expression of empathy, we have managed to connect emotionally target group for the brand that we represent.

MANIA MARKETING

BONITO SOCIAL NETWORKS

DIGITAL MARKETING

Monthly management of social media accounts of the clients includes:
- Management and activation of accounts (Facebook, Instagram)
- 19.500 new fans who actively follow the page,
- Plan and analysis for creation of target community of followers,
- Organization of competitions and prize games,
- Creation of separate mini campaigns,
- Tracking trends and technical innovations by content,
- Messages reach up to hundreds of thousands monthly,
- Constant communication and transmission of customers’ feedback;
- Positioning and approaching the brand to the customers.

MANIA MARKETING

JEEP RENEGADE

MARKETING STRATEGY

The challenge was to present the new vehicle, Jeep Renegade, to a younger audience through social networks. We set up a billboard with a photo of a vehicle at a busy place in the city. After a certain time, we imitated a loving guy who sends a message to his girlfriend through our billboard. Again after a while, we answered the guy (himself) to the message on the billboard. The reactions are phenomenal, billboards have become a hit on social networks where over 20,000 times the distribution across the region is among the target group.

MANIA MARKETING

JEST' DOBRO JEST'

MARKETING STRATEGY

We have given PR support for rock band „Fresno“ from Brasil for promotion of their new video on the fortress Kastel. Guests who attended the event had a chance to enjoy the video for the song „They wake up“, filmed in National park Sutjeska. Part of the songs from their new album has been presented. The promotion of the video has attended 20 official media, and the agency has provided full support for organizing the event.

MANIA MARKETING

A CUP FULL OF LOVE

PROMOTION

Love is in the small things. Bonito made this Valentines' day special by giving "cups full of love" on famous Banja Lukas' daytrip, Banj Brdo. Girls made the aronia tea and the cups full of love were given to recreationists and nearby passengers. The same day, passengers in the city center were delighted with Bonito hot chocolate and aronia tea.

MANIA MARKETING

BONITO PIZZA SPECIAL

MARKETING STRATEGY

We have designed campaign „Pizza special“ in which we have visited the best pizza masters in Bosnia and Herzegovina. They discovered to us how Bonito ketchup gives special flavour to their specialties. Consumers could follow the show via social networks and learn all the ways in which they can make pizza using Bonito ketchup.

MANIA MARKETING

THAT LOVE, BONITO AND I

MARKETING STRATEGY

It is time for love and dance. Lovely singer Marija Šestic with Bonito ketchup represents a new marketing campaign, behind which stands Mania. This time, as often before, we implemented a campaign from start to finish, under the roof of Mania. Writing songs, working out scenarios and directing, to the buying of media space was accompanied by Bonito love song. Already on the set, between statist and actors, the song began to spread euphoria.
Result: 5 televisions, 7 radio stations and millions of viewers who sing a love song of Bonito ketchup.

That love, Bonito and I!

MANIA MARKETING

INSTALLATION OF THE SOLAR TREE

PR/EVENT

The results of marketing campaigns are often difficult to measure, because activities within them are very often related to the building and strengthening of the brand, as well as the positioning of the brand and all its characteristics in the mind of the target group. This kind of positioning is exactly what MANIA has done for the client TELEMAX, one of the leading companies in the field of communication technologies. TELEMAX has donated to the city of Banja Luka a solar tree whose characteristics are directly related to the principles and values that TELEMAX nurtures, and its installation gives even more credibility to the slogan of the company "FUTURE TODAY“. The signing of the contract for the donation of solar tree between the representatives of the City and the company TELEMAX was presented in media, and the public could get an image that this is a company that stands for renewable energy sources and energy efficient solutions.

OBJECTIVES OF THE EVENT: brand strengthening , communication of brand values, socially responsible business

MANIA MARKETING

KOZARA PULS FEST

MARKETING STRATEGY

At the client's request, we created a new name, the brand identity and the concept of I Rock Fest "Kozara u srcu", which was first held in July 2017 at SRC Benkovac, Kozara National Park. In order to create additional values of the festival, as well as highlight the natural beauty of the site, we created a new name for the festival "Kozara Puls Fest", as well as the slogan "Feel the pulse of nature, sound, and taste". The name itself symbolizes the heartbeat, emphasizes the emotions and the strength of the brand, and it associates itself with the basic values of the festival related to home-made food, drinks, music, and nature. Also, for the needs of this festival, we designed a new concept which, in addition to the music program that includes the performances of the great rock and pop regional stars, also includes a full-day program. This refers to the use of the potential of the site itself through the organization of interesting programme for the visitors such as walking along the forest paths, and the inclusion of domestic food in the offer, promotion of local producers, and the creation of a unique atmosphere using wood houses. For the needs of this project, we created a visual identity of Fest, as well as a website, and an integrated marketing communication plan.

OBJECTIVES OF THE CAMPAIGN: creating a new brand of identity and concept, creating a visual identity and communication, promoting and promoting the festival

MANIA MARKETING

SIMPLY ADORABLE BANJA LUKA

MARKETING STRATEGY

At the client's request, from our creative workshop came out the name, slogan and logotype of the new tourist brand of the city "Simple AdoraBLe Banja Luka". The target group in this campaign are primarily tourists from Serbia, Croatia, Slovenia and Montenegro.We created the name of the brand which communicates to the target group that this is a city that has to be "simply adored" because of all it has to offer. "SIMPLY" indicates that it is not necessary to give additional reasons why Banja Luka is adored. "AdoraBLe" refers to an irresistible spirit of Banja Luka which is something that everyone should visit and experience. Using the slogan "Try it. Feel it.", we are sending a clear message to the target group that this is the city worth visiting. The logotype itself communicates the same message as the brand name and it includes the sign of the "pointer" that indicates the location and communicates that this is a place that everyone should draw on his/her travel map.

OBJECTIVES OF THE CAMPAIGN: creation and building of the tourist brand, slogan, communication of tourism offers

MANIA MARKETING

LUKA ŽIVOTA

MARKETING STRATEGY

The “Luka života” (eng. Life Port) is a project that is implemented with the aim of highlighting the positive values of the city of Banja Luka and the benefits of living in it. For the purpose of this project, we have created a strategy of branding the city as a place that is suitable for the lives of families and young people, as well as the place that offers certain business opportunities for entrepreneurs and startups. The name refers to Banja Luka as a place that meets all the preconditions for the future of each individual. Also, one of the objectives of this project is that the “Luka života” becomes an alternative brand of the city with which the target group, or citizens will connect. Communication takes place primarily through social networks, which contributes to the creation of a viral brand that will be recognizable to all citizens. Under the slogan “Tu je moje sidro” (eng. There is my anchor), we are trying to point out that Banja Luka is a place that many have chosen as their "port". This slogan, as well as the name, communicates the main values of the city and the brand that the “Luka života” should become. In addition to everything mentioned above, special attention is paid to the communication of Banja Luka as a city of greenery and culture. Within the project, various marketing and guerrilla activities in the before mentioned domains will be realized in order to fulfill the project's objectives.

OBJECTIVES OF THE CAMPAIGN: creating an alternative brand of the city, highlighting and communicating the values of the city, connecting citizens with the city

MANIA MARKETING

THE FIRST COLLABORATHON BRING IT ON

MARKETING STRATEGY

That company MANIA represents a center that brings together young people with ideas and the desire to make our environment more developed, confirms the participation in the organization of the first collaborathon that was held in Banja Luka on 14th and 15th of December 2017. The main aim of the event was to bring together students from 5 faculties who created ideas in teams that contribute to achievement of Sustainable Development Goals through the concept of Internet of things. For the purpose of this event we came up with the name “Bring IT on” and the slogan "Imagine. Develop. Make a difference." which completely explain the topic of the event and encourage students to take part in it and present their ideas. Also, through the design of promotional materials, website design and teaser videos, we provided the entire marketing support to this event. The event was a unique opportunity for students to develop and test their ideas, gain new knowledge and acquaintances, take advantage of the advice and support of mentors and lecturers, and win awards that will enable them to successfully realize their ideas that contribute to achievement of Sustainable Development Goals. Teams competed with each other presenting their ideas, and the best team was declared a winner and won valuable prizes that are aimed to provide support in the realization of their idea. More than 50 participants attended the event, as well as numerous representatives of companies and academic community. Bringing IT on was realized by the United Nations Volunteer Office in B&H (UNV), as the main event sponsor and Bit Alliance, as a project partner, with member companies LANACO, GoT Solutions and MANIA.

MANIA MARKETING

MOTHER’S DAY

MARKETING CAMPAIGN

For domestic brand Bonito on the occasion of 14 May, Mother's Day, we have created a campaign to give the recognition all the mothers deserve for the work they are doing daily. A one-month campaign was followed by a video "Our superheroes are responding to one name" that is sending a strong message about the importance of the role of a woman and a mother. This day is recognized as an opportunity to brand Bonito, as a manufacturer of food products, to initiate the celebration of this day. Final event, held in the City theater Jazavac, complemented the campaign and gave an opportunity to several succesful women and mothers to share their stories and experience with all present mothers and daughters. This event once more showed that mothers are the most important pillar of the society. Over 300 women and mothers were there to magnify this wonderful event, and the effects of the campaign are visible on social networks and in the media as well.

OBJECTIVES OF THE CAMPAIGN: brand strengthening, customer relationship, socially responsible business

BENEFITS OF LED LIGHTING

VIDEO E-MAIL MARKETING CAMPAIGN

For the client TELEMAX, we successfully implemented an e-mail marketing campaign with a goal to highlight the benefits of LED lighting in comparison with an ordinary lighting. TELEMAX is an exclusive partner for UEBEX products in the region that have these characteristics: Austrian quality, long-term guarantee and innovative design. The target group of this campaign are medium and large enterprises, and the e-mail has been sent to 544 addresses. The main goal of the campaign is to get the target group acquainted with the concept of LED lighting, all its benefits, and to recognize TELEMAX as a partner for high-quality Austrian brand UEBEX. The main message of the campaign is based on the fact that use of LED lighting solutions in offices, industrial and production halls results in 9 times more savings. For this e-mail campaign, we created a one-minute animated video that explains all the benefits of this lighting. The video has an educational character and aims to inform and educate potential customers about LED lighting, and to offer a solution in the form of UEBEX LED lighting, which can make significant savings.

OBJECTIVES OF THE CAMPAIGN: informing the target group about the product, positioning the client as a partner for UEBEX products

MANIA MARKETING

SNOW WIHTE AND THE 7 SAUSAGES

MARKETING STRATEGY

At the client's request, we were assigned the task to create the name, slogan and visual identity of the restaurant that prepares tasty Bavarian sausages. Based on the main restaurant offer, which are 7 different types of Bavarian sausages, we have came up with a creative name of the restaurant "Snow White and the 7 sausage". Every brand name needs to fulfill these four characteristics logic, symbolism, aesthetics and associativity, which has been achieved by this specific name. Humor is one of the basic emotions that are used in marketing, this is why we have used it in order to create an effective marketing strategy. With the slogan " Fairytale tastes" and a visual identity that is consistent with the story, we send a clear message to the target group about the restaurant and what type of service they can expect. Also, all related promotional materials and messages that are being communicated are in line with the basic concept.

OBJECTIVES: positioning of the client on the market, creation of the name, slogan, visual identity and key messages

MANIA MARKETING

LET EVERY MORNING BE #BonitoMorning

MARKETING KAMPANJA

For domestic brand Bonito we carried out a campaign for the new product "oatmeal" that is launched and that can be find in supermarkts in six different flavors. The target group consists of people who work and who need a fast, healthy and easy breakfast, as well as people who care about their appearance and nutrition, and practice some form of fitness. Campaign name is "Let every morning be #BonitoMorning" and with all the messages clearly communicates product characteristics. The goals of the campaign are to inform the target group about the new product and to position the products in the minds of customers. Communication channels are primarily social networks where special attention is paid to Instagram influencers, as well as physical communication channels that involve the organization of tasting and the promotion of a new product. For the campaign it is used hashtag #BonitoMorning in order to achieve high virality and visibility of the product on social networks.

OBJECTIVES: positioning of thw new product on the market, informing the target group about the product

MANIA MARKETING

KRAJINAPETROL

DIGITAL MARKETING

Monthly management of social media accounts of the clients includes:
- Management and activation of accounts (Facebook, Instagram)
- 1.800 new fans who actively follow the page,
- Plan and analysis for creation of target community of followers,
- Organization of competitions and prize games,
- Creation of separate mini campaigns,
- Tracking trends and technical innovations by content,
- Messages reach up to hundreds of thousands monthly,
- Constant communication and transmission of customers’ feedback;
- Positioning and approaching the brand to the customers.

MANIA MARKETING

TOPLING

DIGITAL MARKETING

Monthly management of social media accounts of the clients includes:
- Management and activation of accounts (Facebook)
- 2.250 new fans who actively follow the page,
- Plan and analysis for creation of target community of followers,
- Tracking trends and technical innovations by content,
- Messages reach up to hundreds of thousands monthly,
- Constant communication and transmission of customers’ feedback;
- Positioning and approaching the brand to the customers.

MANIA MARKETING

TELEMAX

DIGITAL MARKETING

Monthly management of social media accounts of the clients includes:
- Management and activation of accounts (Facebook, Instagram)
- 1.128 new fans who actively follow the page,
- Plan and analysis for creation of target community of followers,
- Organization of competitions and prize games,
- Creation of separate mini campaigns,
- Tracking trends and technical innovations by content,
- Messages reach up to hundreds of thousands monthly,
- Constant communication and transmission of customers’ feedback,
- Positioning and approaching the brand to the customers.

MANIA MARKETING

ARDOR

DIGITAL MARKETING

Monthly management of social media accounts of the clients includes:
- Management and activation of accounts (Facebook, Instagram)
- 7.452 new fans who actively follow the page,
- Plan and analysis for creation of target community of followers,
- Organization of competitions and prize games,
- Creation of separate mini campaigns,
- Tracking trends and technical innovations by content,
- Messages reach up to hundreds of thousands monthly,
- Constant communication and transmission of customers’ feedback,
- Positioning and approaching the brand to the customers.

THIS IS NOT ANOTHER TEA COMMERCIAL

MARKETING CAMPAIGN

For domestic brand Bonito, we carried out a campaign for the tea, called "This is NOT another tea commercial ". In order to highlight the natural beauties of the country and locations that are not known to the wider public, in the period of one year, we visited 16 places that are characterized by untouched nature and clean water. The campaign includes a 30-second video showing beautiful locations that at the same time represent the perfect setting for consummation of Bonito tea. The media buying was done for the purpose of this video spot and the commercial itself is distinguished in the advertising block from the rest with its composition and quality. In the public we have first released a shorter version of the video (30 seconds), that was used as a teaser and the announcement of what was coming next. After that, a two-minute video was released at social networks, that fully shows the beauty of the country, which we are not even aware of. Given that the video is dominated by the frames of these sites in which the product and brand appear subtly, it becomes an absolutely atypical tea ad. For this very reason, it has experienced a large reach on social networks with 650,000 views, 25,000 likes and 4,769 shares for the period of two months. In this way Bonito has positioned himself in the minds of people as a brand that promotes true values and points positive aspects of our environment. This campaign and commercial represents an indirect communication of the product itself, but directly affects the process of building the brand image.

OBJECTIVES OF THE CAMPAIGN: strengthening the brand image, strengthening the product position at the market, promotion of tourism potentials of the country.

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